ABSTRACT
All storytelling has a dynamic tension between the stories lived and the stories told vs the untold–and sometimes untellable–stories of life. At an organizational level, many approach storytelling from the perspective of 'whoever tells the best story wins'. People are ambitious, passionate about purpose, competitive and wanting to be engaged. Day-to-day stories at an organization are powerful, impacting morale, employee engagement and general management practices. So there is an important interpersonal dynamic to storytelling, sometimes coming across as acts of macro- or micro-aggressions and macro- or micro-kindnesses. A great way to practice working with a particular storytelling platform is to challenge sustainability strategist to tell one story, the same story, via as many platforms as possible. When stories are told well, and coordinated together, at an organizational level, the storytelling helps to communicate, catalyze and calibrate overall group meaning-making, shared vision and purpose.
