ABSTRACT
IF YOU TAKE ONE MESSAGE AWAY FROM THIS BOOK it is the urgent financial rationale for reducing natural capital risk. Most of nature's services are not adequately captured in the market. The future shock for business is the potential for profit to be wiped out as natural capital is internalized through regulation and markets. Like the early adopters described in this book, companies who act now are better positioned to manage and thrive in a future 'resource-constrained' world.
