CIRCULAR ECONOMY sounds daunting, but once it is understood that it is complete system involving all actors in the supply chain, you are on the way to understanding your company’s part in that system. You can then define where you can affect change, and where you will need help to create change. The starting point can be raising awareness in supply chains, followed by a simple hotspot analysis that shows three or four key areas of impact. The next stage is tackling product design internally, or externally with suppliers – how the product might be reconfigured to tackle those problem areas. If your product can’t easily be re-used, remanufactured or recycled you can set a timetable for when that might be possible.