ABSTRACT
THE ATTENTION TO FRESHWATER and its management from the business world has come as surprise to many traditional water practitioners, but as we keep saying to anyone who listens, ‘this isn’t going away’. Questions about the future provoke challenges in three areas of water stewardship: the resource, the response and in staying on course. Increasingly progressive companies understand that acting jointly in places with water-related concerns represents the next significant step in the stewardship journey. Early initiatives from within different sectors reflect certain trends:
