ABSTRACT
The 'Connect' phase of the journey focuses on broad engagement with a wide range of stakeholders. Depending on the size of the company identifying stakeholders can typically be done in under an hour with the right personnel in one room (or on a Webex type call). The Lead Sustainability Coordinator, the CEO and Finance Director or their equivalent make a great core team. The Lead Sustainability Coordinator simply makes a list of all the organisations and stakeholders who affect or are affected by the organisation and its activities. Connect phase engagement generally deploys a wider range of methods. A major part of the 'Connect' phase is the opportunity to build relationships. A common method of engagement is to invite key stakeholders to an initial meeting with workshops and facilitators. The participants are encouraged to contribute ideas, practices, etc. they believe would improve products, services, relationships, save money, generate efficiencies, diversify, etc.
