ABSTRACT
One significant way companies are starting to innovate for sustainability is by reassessing the economic model in which they operate. Not only are some companies bold enough to report less often than the usual quarterly, thus allowing for longer-term thinking, others are starting to see their operations as circular as opposed to linear. As far back as the mid-1980s the Brundtland Commission's report defined sustainable development as 'development which meets the needs of current generations without compromising the ability of future generations to meet their own needs'. Sustainability is the solution as framed by governments and NGOs, while corporate social responsibility (CSR) is the business frame. Personal engagement by employees helps develop capacity for joined up thinking and speeds development of the organisation as a whole. Engaging employees through a team lens is traditionally about expecting employees to conform, respect hierarchy and company traditions, but today, the desire to protect people and planet and ensure the wellbeing of others dominates.
