ABSTRACT
This chapter explains the fundamentals of gamification and its mechanisms. It presents the market-leading business networking site LinkedIn for example. CloudApps provide a full sustainability reporting software solution. SuMo uses elements of design and mechanics including challenges, levelling up, gold badges and recognition through the use of leader boards. Another similar product for employee engagement has been created by the British company economy. The council partnered with the ethical eco-living company Green Rewards to trial a pilot scheme that had a goal of improving recycling rates across the borough. The aims of the scheme were to incentivise residents to reduce the amount of rubbish they sent for disposal by reducing, re-using and recycling their waste and to tackle the problem of fly-tipping in the area. Land transport authority aims to reduce crowded trains by distributing the load, resulting in a more efficient use of Singapore's transportation resources.
