ABSTRACT
DO YOU REMEMBER THE ‘GREEN POLICE’? Those champions of all
things environmental who harangued colleagues about the power settings
on their computers, kept an eye out for rogue single-sided printing, and
interrogated visitors about their transport arrangements? (You’ll definitely
remember them if you ever tried to arrive for a meeting by car.)
Too many of us have had brushes with the ‘old’ type of sustainability
champion, put in place when corporate responsibility was all about
changing small behaviours in the office. Those champions had their
place – but now that sustainability is about transforming the business,
it’s time for a new type of champion: one who has a good understanding
of the sustainability agenda, who knows how to influence and inspire,
and who is empowered to make real decisions.
