ABSTRACT
Any commitment needs to be strong enough and at a high enough level to resolve any issues that may arise down the line in the planning and delivery phases. Ideally there should also be a nominated sponsor or champion at board or senior management level – in a smaller organisation this may well be the Managing Director. Leadership can present itself at all levels of organisation to help build a business-wide approach to sustainability. For everyone to be bought into sustainability, and for it to become an inherent part of his or her job, is the 'Holy Grail'. Even the best performing companies are unlikely to have reached this level of maturity. Most businesses will have a clear purpose, which is understood and shared by their employees, customers and other stakeholders. This purpose should ideally be expressed in the organisation's vision and values and sit at the very heart of the organisation.
