ABSTRACT
Customer service SERVICE, MORE APTLY CUSTOMER SERVICE or technical support, is all the ‘activities designed to enhance the level of customer satisfaction
– that is, the feeling that a product or service has met the customer
Common business lore tells you that keeping customers happy is critical. Dissatisfied customers will more than likely talk about their negative
experiences to an average of 11 people, while satisfied customers may
Customer service activities include:
Where marketing ends and service begins Marketing is all the activities that lead up to a sale. Customer service takes over after the sale. The two are inextricably linked through the sale. The sale is considered part of marketing, but is performed by employees providing service.
