ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book help to understand the reader to accompany the entrepreneurial leaders on their journey. It shows them taking action amid uncertainty; activating change within their companies, their sectors, and their value chains; and even co-creating partnerships with their competitors. By using seemingly common terms and phrases, the leaders were able to re-orient the mindset of individual influencers and their organization and, as a result, change the social and environmental outcomes and direction of the company. Leaders like Dave Stangis from Campbell Soup Company use language to activate social innovation both internally and externally. Dave Stangis of Campbell Soup Company has created destination goals to describe the long-term vision of the company to nourish its customers, employees, and neighbors. Companies can create social value through several mechanisms, including social innovation, social entrepreneurship, policies, products, services, collaboration, and core competencies.
