The Emergence of Sustainable Strategic Management
The Sustainable strategic management (SSM) planning process provides a context in which intended strategies are formulated and emergent strategies are embraced. Emergent strategies are unplanned, bottom-up strategic initiatives that emerge from either the internal or external environment. SSM has emerged from the coevolutionary interactions between organizations, the society they are a part of, and the planet they exist on. It involves developing a set of processes and strategies in organizations that are economically competitive, socially responsible, and in balance with the cycles of nature. Organizations are generally familiar with the bottom line concept, the triple-bottom-line image can be more easily integrated into current organizational cultures. Sustainable strategic management has emerged from a spiraling coevolutionary dance between business organizations and their sustainability-rich environments. Sustainable strategic management involves a set of processes and strategies that include strategic analysis, strategy formulation, and strategy implementation that are economically competitive, socially responsible, and in balance with the cycles of nature.