ABSTRACT
PathFinder Pragmatic Inquiry was chosen for a two-day presentation and actual experience. Getting everyone involved in the business into the same room in itself helped to provide a more complete picture of the operation. Almost immediately, the business community established the Croatia Business Association. The long-time dream of its leader Esad Colakovic was for business to be the source of innovation and help provide stability to the war-torn country. An American household name, Quaker has facilities in 16 states and three continents. Besides producing cereals, snacks, sports drinks, and pet foods, Quaker owns the Pritikin Longevity Centre and food service businesses. Michael Ray, John G. McCoy–BancOne Professor of Creativity and Innovation and professor of Marketing at the Stanford Business School, has long been a noted authority on using innovative classroom methods to help students explore issues of creativity and inner purpose.
