ABSTRACT
For a growing business, an energy-intensive business, or a business suffering through the difficulties of a recession, waste creation is clearly not a sustainable path. The good news is that many of the business costs associated with waste can be reduced with long-term sustainable solutions that are so simple they defy belief. Investing in more sustainable energy sources goes even further in helping businesses avoid the rising costs of non-renewable energy sources. One sustainable solution is 'extended product life', which turns waste into assets via reuse, remanufacturing and recycling. Digging up the earth and turning it into pollution is not a sustainable business model; it's a sign of costly waste. To be sure, sustainable business practices will not solve all of the world's ills – the complex, multi-dimensional configuration of sustainability ensures that there is no silver bullet that can be relied upon to hit every target.
