chapter
8 Pages

Introduction

What you will find in this book and why you should read it
ByWilliam C. Frederick

Nature plays a central and highly influential role inside the business firm. Nature means the basic, organic, bodily, physical, chemical, biological makeup of people and the natural environments they live in—a vast and highly variable, diverse, and constantly changing pageantry of natural forces. Natural Corporate Management is an expression, a manifestation, a consequence of a long—very long and ancient—evolutionary process. The key is to grasp the cumulative continuity and functional interdependence of all parts of the cascade—an entire, holistic, nested linkage of overlapping phases, leading eventually and opportunistically to nothing less than the center of corporate decision-making, labeled Natural Corporate Management. Reader may be intrigued—even surprised—to discover that natural forces generate the profit motive, regulate market exchanges, create a firm’s capital investments, set the organizational command-and-control shape of the corporation, spawn technological innovations, and devise the brainy strategies that drive business corporations forward. Learning how to make practical use of these natural forces is the purpose of Natural Corporate Management.