ABSTRACT
Considering the focus on ecodesigners who founded their own companies, this chapter presents a literature review on entrepreneurial identity. To highlight the interaction of social and material processes, it also presents the notion of sociomateriality, linked to identity. The chapter provides a theoretical background followed by a case study in sustainable fashion. The case of entrepreneurial ecodesigners brought to light processes that consider both material and symbolic processes in the constitution of entrepreneurial identity. The chapter accounts for important aspects that influence the organisations' practices and meanings that are not grasped solely by textual descriptions. Making sense of material creations allows tacit aspects of the creative activity to be brought to light, in a process of identity discovery that impacts on further creations and identity projections. Sensemaking is viewed as an important process of organising, unfolding as people concerned with identity in the social context extract cues and make sense of things retrospectively.
