ABSTRACT

The common objective in places such as Findhorn in Scotland and Mondragon in Spain is community and environmental improvement, including through business activities. The business is a means of human and community development and not an end in itself. The benefits of the community business approach are readily apparent. Since its focus is local, a community business is more sensitive to local needs and opportunities in a way that traditional companies may not be. With the emphasis on people rather than on moneymaking, a community business will naturally be more responsive to human development in its staff and in its community than has been customary in the past. Integrating business into an emerging community vision seems a natural path of societal evolution. The benefits of this community approach, it was said, included wealth creation, empowerment, social cohesion, ethical conduct, sustainability and fulfilment of human needs.