Introduction

Companies are profit-making institutions beholden to return maximum profits to their shareholders. The audience represented a whole new generation of young people moving into the workforce with their sights set on working for societal good from within a company. As the Walmart example demonstrates, working for social and environmental improvement within a large company can be effective on a massive scale. After three years in the government affairs office, an opportunity opened up to run the environmental department for Intel globally. While government regulators and nonprofit activists are very important drivers for social and environmental justice, they must work from the outside to cajole companies into good corporate behavior. There are many reasons why increasing numbers of people are interested in the emerging field of corporate responsibility. The third major factor leading to the rise of corporate responsibility is the desire to leave a positive legacy.