ABSTRACT
This chapter looks into the economic, social, health, and ecological pressures that fall under the sustainability umbrella, one finds three distinct but interconnected trends: declining resources, radical transparency, and increasing expectations. Together, these trends are becoming a major market force that is redefining the way companies compete. It has reached a critical point, changing the rules for profit and growth in almost every sector of the economy. In 1997, McKinsey & Co published the results of a year-long study involving 77 companies and nearly 6,000 managers. With demand significantly outstripping supply, McKinsey offered four strategies to bring the best professionals on board: Go with the Winner, Big Risk, Big Reward, Big Risk, Big Reward, and Save the World. The efforts of investors are heavily influenced by the insurance industry, which might just be the most important driver of the new-found affection of business for climate change action.
