ABSTRACT
Social norms in most parts of the world dictate that women and girls are responsible for water collection, a task that takes African women approximately eight hours of their time per day. Water is fundamental for human health and survival. The global water crisis is a complex and pervasive problem. Unlike wars, natural disasters, and economic downturns, the global water crisis does not make headlines or rally concerted international action, despite the fact that more than three billion cases of illness and five million deaths—the majority children—can be attributed annually to unsafe water. Wello manufactures and distributes a product that significantly reduces the physical and time burdens associated with traditional water collection. By pairing a simple product design with an innovative business model, Wello aims to improve global access to water and reduce the physical and time burdens of water collection. Cynthia's fundraising efforts started out small—and snowballed into a much larger project very quickly.
