ABSTRACT
The Human Resources (HR) function is the key partner in embedding Corporate Social Responsibility (CSR) and Sustainability initiatives in any organisation, as this can be achieved only when a company educates, engages and empowers its entire workforce. This chapter proposes that the HR function has a responsibility to be proactive in leading the way in establishing a company-wide CSR-enabled culture. It provides the case study about the bussiness of a woman named as Sharon Black. The employees who volunteered went as company representatives, not just private people. This was a real win–win–win: the company gained many benefits, the employees were delighted, both the original initiators of the programme and the new volunteers, and the community centre popularity within the local community increased massively and made an important contribution to strengthening the local community fabric. The HR Manager was able to leverage this to advance other activities in the business.
