ABSTRACT
Arguably, the Human Resources (HR) function is the key partner in embedding Corporate Social Responsibility (CSR) and Sustainability initiatives in any organisation, as this can be achieved only when a company educates, engages and empowers its entire workforce. This chapter proposes that the HR function has a responsibility to be proactive in leading the way in establishing a company-wide CSR-enabled culture. If a company tries to behave as a corporate socially responsible company but doesn't take the time to ensure all the HR processes are aligned, and that people are respected, then CSR becomes nothing more than a public relations exercise. CSR is a key element of managing risk, developing new business opportunities and protecting and enhancing the company reputation. For us HR managers, it's a core element of our company culture, and has major strategic value.
