ABSTRACT
This chapter discusses some important processes for creating stakeholder value in organizations pursuing sustainable organizational management. Creating sustainability value for the numerous stakeholders in a firm's stakeholder network requires a much broader framework that reflects the symbiotic coevolutionary relationships between the firm and the greater society and ecosystem. The chapter examines some of the key functional eco- and socio-efficient core capabilities that organizations practicing sustainable organizational management need to develop. Socio-efficiency involves creating stakeholder value by connecting the investments in social and human capital to the firm's core business strategy. The chapter also discusses the several stakeholder value-creation processes including strategy formulation, environmental forecasting, stakeholder engagement processes, closed-loop value chain analysis, and footprint analysis. The degree of stakeholder value added via sustainable marketing depends on the interaction between the price and/or opportunity costs of the product and the environmental and/or social benefits of the product.
