ABSTRACT
If a company provides jobs, builds roads, and supports communities, why do behaviors matter? Whose behaviors? Which behaviors? Where? When? The answers to these questions are more encompassing than most managers recognize. Company managers, on their side, entrust their external affairs and public relations departments with the job of managing their messages. They rely on carefully worded communiques to inform their stakeholders about who they are and how they work. Complaints and grievances are inevitable for any type of corporate operation. Establishment of a grievance procedure demonstrates to local communities that a company respects their right to hold it accountable for its behaviors and impacts. Managers may find the issues embedded in respect, trust, and caring difficult to understand because of their cultural dimensions. They recognize that different actions convey different messages in different cultures.
