ABSTRACT
This chapter aim to use the Clayoquot case to illustrate how sustainability and stakeholder politics are intertwined. Most of the issues of concern to stakeholders are subsumed by the politics of sustainable development, understanding the concept of sustainability is a prerequisite for understanding the dynamics of stakeholder politics. Sustainable development is the central concept that unifies the diverse and dispersed participants in global networks concerned about the globalization of corporate activity. The terms "sustainability" and "sustainable development" are sometimes used interchangeably. The gap between the global rich and global poor implies that sustainable development in developing countries have to place more emphasis on poverty reduction, while in the rich countries it will mean more emphasis on "ecological footprint" reduction. In practical terms, keeping the World Commission on the Environment and Development in balance translates into the need for ecological footprint reduction in the developed world and for poverty reduction in the developing world.
