ABSTRACT
This chapter aims to guide the manager through the technical aspects of collecting and analyzing data on the social capital in stakeholder networks. It considers how manager decide who to include, or not include, in the network. The chapter looks at interviewing, with the focuses on how an experienced interviewer should adjust their approach in this kind of study. With interviewing completed it is time to prepare the data for analysis. Collecting interview data on the source social capital in stakeholder relationships requires most of the same skills and procedures as any other census or survey. When interpreting the data, some aspects of the structural dimension must be discerned from the multilateral network graph because they do not exist at the level of individual bilateral relationships. The structural dimension can be contrasted with the other two dimensions to take account of reputation-based relationships and conflicted relationships.
