ABSTRACT
This chapter presents a case study for the expansion and consolidation of the Principles for Responsible Management Education (PRME) in Lagos Business School. It provides an overview of the challenge(s) faced in relation to mainstreaming responsible management, an explanation of the actions taken in relation to the challenge(s), information about the results and benefits of the actions taken, and some points regarding the role of PRME/sustainability principles to carry out the activity. A module on Sustainability Management was introduced into the Senior Management Programme at Lagos Business School. The category of the students – senior managers in top organisations – required a teaching approach that would really make them engage with the topic and be moved to act. In order to achieve this, traditional and new media (PowerPoint presentations, radio jingles, TV ads, and Twitter) were incorporated into the usual case teaching method, and the students were challenged to be the protagonists of the message of sustainability.
