ABSTRACT

This chapter presents a case study for the expansion and consolidation of the Principles for Responsible Management Education (PRME) in Glasgow Caledonian University (GCU). It provides an overview of the challenge(s) faced in relation to mainstreaming responsible management, an explanation of the actions taken in relation to the challenge(s), information about the results and benefits of the actions taken, and some points regarding the role of PRME/sustainability principles to carry out the activity. Reinforcing its commitment to the ‘common weal’, GCU established the Yunus Centre for Social Business and Health in 2010. The aim of the Yunus Centre is to develop and support social action to meet major societal challenges and to carry out research to continuously improve the value of such action. Since its creation in 2010, the work of GCU’s Yunus Centre has gained international recognition, creating the social actions and accompanying research environment for new pathways to health and well-being to thrive.