ABSTRACT
In attempting to manage evolution, it is vital that the company has a clear strategy for its corporate social responsibility (CSR). Investments in CSR need to pay dividends, promoting and sustaining company growth as well as enhancing the public good. Implementing this sort of revolution is notoriously difficult, especially in the ‘hard’ industries where many business activities are inherently polluting. Hindustan Lever Limited has a core competence in processing consumer products on a mass scale, using research to improve its products and reduce environmental impacts. In the consumer goods industries companies have come under increased pressure to deal with their environmental and social impacts. Non-consumer goods companies often find it more difficult to identify such opportunities for quick and effective engagement with their customers. Engaging with suppliers, and wider society, also helps businesses to meet their corporate responsibilities. In 1991 Scandic, a hotel chain based in Scandinavia, was almost bankrupt.
