ABSTRACT
The unique attributes of car-sharing were accordingly a focus for short-term rental, and decentralized availability of cars. The operational details differed from one car-sharing organization to another. Mobility CarSharing's organizational growing pains were also impacting its organizational culture. Traditionally, the management team had encouraged open debate. The RailLink experience could be interpreted as a sign that Mobility had saturated the market niche for car-sharing. This conclusion was also supported by the declining growth in Mobility users. Car-sharing could thus expect a maximum of 1.7 million potential customers in Switzerland. The "AutoTeilet Genossenschaft (ATG)" grew out of an informal car-sharing scheme in Stans. ShareCom was mainly present in Zurich and its surroundings, while ATG had its clients in smaller cities in the countryside. However, ATG's encirclement strategy came at a price. By expanding its network faster, ATG had a lower density in the communities it served.
