ABSTRACT

The basic idea was to simulate real business challenges in the classroom in order to breathe life and instill greater meaning into the lessons of management education. What makes an excellent case in sustainability management? There are multiple case "recipes" available, e.g. via the Internet, and a vast literature about case writing and teaching. This chapter proposes some features of an excellent case, which are derived from experience with the oikos Case Writing Competition. The case should tackle a decision situation with impact on the future of an organization and implications for corporate strategy. Excellent cases provide suggestions for frameworks and literature for faculty and students. Best-practice cases are often boring for the reader whereas, in dilemma or decision cases, students are forced to face challenges head-on. Thus, a case on corporate strategies to deal with climate change will arouse the students' interest more than one on Shell's Brent Spar Platform disposal challenge.