ABSTRACT
The cases open with four cases that examine value creation processes in the context of sustainability. The first is "Seventh Generation: Balancing Customer Expectations with Supply Chain Realities," written by Mike Russo and Dan Goldstein. The second case comes from New Zealand and is about a start-up trying to differentiate itself from competitors through sustainability. The third case in this section is written by Murray Silverman and Tom Thoma: "Kimpton Hotels: Balancing Strategy and Environmental Sustainability." A final case on multiple value creation processes is contributed by Magali Delmas, Monifa Porter, and Erica Plambeck. The Hindustan Lever (HLL) case series centers on a new business model developed by HLL in order to tap the business and sustainability potentials hidden in rural India and focuses on a win-win partnership with rural, female self-help groups. HLL would thus undoubtedly create opportunities for rural women to live in improved conditions, while changing their families' overall standard of living for the better.
