ABSTRACT
Time is the 21st-century must-have. Time spent doing one thing is potentially 'wasted', time that could have been spent doing something else, something better, something more productive. The idea of the leisure-rich society has retreated in favour of a busy society. In the 21st century, the understanding of time is heavily embedded in capitalism. It draws on an original, simple idea that 'time is money', a currency that we can spend or save, a resource, an economic variable. The idea that 'time is money', that time is an economic variable like labour or capital, that time is a currency that can be bought, spent or saved, seems to be spiralling out of control and at the same time becoming dangerously irrelevant to the way we live our lives. Clearly, one needs to change the relationship between time and money; to break down our assumption that time can be controlled, measured, and used as a economic variable.
