ABSTRACT
Facilitator: Right! We’re now going to take the top-ranked triggers that we’ve just identified and refine how they’ve affected your current business strategies. You may find each trigger has a single business impact but leads to a number of options. The loss of the contract with Superfly Air is obviously a risk, but our colleagues from production have shown some creative thinking by suggesting you could turn this risk into an opportunity — a corporate social opportunity. There is an opportunity here to create a new product line to meet the requirements of Superfly Air and to market it to a wider consumer base with similar interests.
