ABSTRACT
This chapter examines the rise in popularity of fuel-cell technology in the automotive industry. It provides some insights into the processes by which industries select promising technologies and, more specifically, by which they transform into more sustainable practices. In the case of the automotive industry, apart from car-makers and oil companies, other field members include automotive suppliers, governmental agencies, research institutes, consumer groups and environmental organisations. What are the mimetic institutions for the automotive industry? What are considered good and legitimate practices for the industry to adopt? One relatively objective method of assessing company R&D activities is by analysing patents. A combination of change factors is at play in explaining the current popularity of fuel-cell technology in the automotive industry. The most notable new entrant is, of course, Ballard, the leader in fuel-cell technology. Zero-emission vehicle (ZEV) has been a second crucial condition for the success of fuel-cell technology.
