ABSTRACT

The Corporate Social Responsibility Movement (CSRM) is the title given to a coalition of youth groups in Tema, Ghana. Inaugurated on 9 February 2002, the active membership strength has grown from 21 to over 300. The objectives of CSRM are to motivate companies operating in Tema community to: contribute meaningfully to the social and economic development of Tema community, employ environmental practices that do not compromise the well-being of residents, and engage in workplace practices that do not compromise the health and safety of community members. On the eastern coast of the Greater Accra region is Tema cosmopolitan town, with a population of nearly 300,000. Tema comprises four main communities: Ashaiman, Tema Main, Kpone and Tema Newtown. The demand-side perspective ascribes the poor corporate responsibility status to civil society's failure to elicit responsiveness and accountability from corporate enterprises. The CSRM was founded as a result of a sensitisation programme in the first half of 2002.