ABSTRACT
Basic strategies related to the environment reflect the significance a business attaches to environmental problems in the course of production and marketing. Irrespective of whether managers are conscious of it, every business activity produces environmental effects that can induce reactions and influence business development. Potential threats indicate how strongly the business is affected tacitly or overtly by public, media, customer and government expectations about the environment. Potential opportunities arise where investments, competences and the power for innovation are unified in business fields that provide the promise of competitive advantage through new market opportunities. Assessment of strategies related to environmental threats and opportunities result from an analysis of the various spheres and the business itself. The United Nations climate strategy and the political pressure from environmental associations were portrayed to be premature.
