ABSTRACT
In this chapter, the authors show that sustainability involves a system whereby economic growth and/or improvements in the quality of life occur in a unified system that is complementary with, rather than antagonistic to, natural capital. Sustainability suggests a paradigm shift in business where resource use need not jeopardise quality of life. The authors establishe a method to link valuation of alternative development scenarios with associated changes in relevant ecological, economic and social factors and, in turn, the likelihood of adverse effects on relevant biological end-points. They learn through the course about communicating sustainability concepts to non-traditional audiences were incorporated into the presentation and survey. The authors learn about communicating sustainability concepts to students informed the research effort. Although they believe that all students would benefit from the course, requiring the course for all students would necessitate an extraordinary reallocation of university resources to hire and train faculty qualified to teach the course.
