ABSTRACT
In this chapter, the author reports on a study designed to measure the overall level of environmental concern among tertiary business students, using a reliable, cross-national quantitative measurement tool. He determines if any statistically significant differences existed in the scores recorded among different nationalities and to determine if other personal characteristics of students, such as their age or gender, are reliable indicators of the likely level of environmental concern. The author examines the study report by limiting the selection of respondents to four countries. The two Western nations chosen for the research—France and Australia—are geographically large nations. In contrast, Hong Kong and Singapore are small, densely populated urban city-states. The author concludes by providing some ideas and recommendations for the future development of environmental education within tertiary business schools. He suggests that university business schools may be able to seize a competitive advantage by incorporating the topics of environmental management and sustainability into the curricula.
