ABSTRACT
This chapter explores the relationship between e-commerce and corporate sustainability, forum for the future commissioned a survey of the attitudes of information technology and dot.comdot.com business executives towards social and environmental issues between July and November 2000. The importance of recruiting and retaining high-quality staff underpins many of the benefits—particularly stock options—that information technology and dot.comdot.com companies offer their employees. Dot.comsDot.coms is no strangers to partnership. Web success depends on forging alliances: with suppliers, technology firms and content providers. Dot.comsDot.coms and dot.orgsdot.orgs have a surprising amount in common. Both seek to challenge the established conventions of the old economy and are prepared to take risks and push for change. Contrary to some of the negative stereotypes about dot.comdot.com entrepreneurs, the results of the Forum for the Future survey were overwhelmingly positive: 62% agreed that e-commerce would enable companies to be more responsive to consumers' ethical and environmental concerns.
