ABSTRACT
In November 1998 Swissca launched an environmental fund in co-operation with World Wide Fund for Nature (WWF) Switzerland. The WWF is known for its strong environmental commitment and high credibility. The environmental research process must do justice to these high standards and cover all sensitive areas. The exclusion criteria were defined in co-operation with the WWF and cover industries contributing heavily to the most severe environmental problems and risks worldwide. Co-operating with Swissca in the launch of the new investment fund has given the WWF a platform to communicate its aims and policies not only to the general public but also to new and relevant stakeholders in the world of business and finance. Customers and critics sometimes express doubt whether an environmental fund can have any effect on the environment. An Advisory Council consisting of environmental, social and business experts was set up to assist the environmental research team.
