ABSTRACT

This chapter suggests that the company’s success indicates that there is a target market that prefers Manufactum’s approach to trading and advertising and is drawn to the character and long-lived nature of the products offered. One of the very few industries in which the term ‘sustainability’ is already determining the business processes is forestry. The demands Manufactum has made and makes on products has resulted in an assortment of goods that can, in its entirety, be described. With the catalogue, Manufactum has marketed their products to thousands of customers, allowing them to continue making products that might otherwise not have been viable economically. In spite of all the optimism that the success could reasonably inspire, one fact remains: Manufactum’s size is not always adequate, from an economic point of view, to achieve a satisfactory market presence for products that are expensive to manufacture. By distributing high-quality, durable consumer products, the Manufactum concept have been successful for many years.