ABSTRACT
This chapter provides several key practical experiences 20 large and smaller companies which operate globally. The key practical experiences are seeing the wood for the trees; a code of conduct forms the core of the company’s policy with regard to corporate social responsibility; and moral and cultural considerations play a more important role for social themes than they do for environmental themes. Other key practical experiences are a plan of action is necessary in order to implement corporate social responsibility at all branches throughout the world; and the organisation of chain responsibility in an international context demands a structured approach. Based on company experiences, a step-by-step plan has been developed to help companies give shape to chain responsibility in an international context. The guiding principles of this step-by-step plan are the differences in the four variables: the complexity in the chain, the level of ambition, the diversity of the product range and the power the company has in the chain.
