ABSTRACT
This chapter provides some results and a structure that would benefit the management of green market development, either for private green marketers or public green marketing developers. From an organisational perspective, the involvement within, and development of, an industrial ecosystem needs to be accomplished from a proactive, competitive-advantage dimension. The chapter focuses on the initial results of a study examining the market for recyclable materials and products. A review of environmental practices from an internal and external 'marketing' perspective sets the foundation. The chapter summarises the results of a small survey containing a series of questions put to organisations along the Texas–Mexico border on various recycling and environmental practices. With the North American Free Trade Agreement in full force, worries about environmental practices and degradation have come to the forefront of policy decisions that concern operations along the Texas–Mexico border.
