ABSTRACT
The Pharma Futures scenario planning project was convened in early 2004 by three pension funds—Algemeen Burgerlijk Pensioenfonds, the Ohio Public Employees Retirement System and the Universities Superannuation Scheme. Pharma Futures acknowledged that pharmaceutical companies cannot and should not be expected to provide the solution to chronic under-investment in healthcare resulting from poverty or governmental neglect. The Pharma Futures project concluded that fundamental change to the way the pharmaceutical industry is run is inevitable. It explains why muddling through by fire-fighting each existing challenge is not an option. The Pharma Futures project analysed a particular sector and many of its findings are, therefore, peculiar to that sector. However, the methodology that encouraged a longer-term investment view and the findings that relate to relationships between owners of capital and industry executives are also applicable to other problematic sectors.
