Introduction

This part introduction presents an overview of the key concepts discussed in the subsequent chapters. The part provides provides a series of case histories. It presents examples of strategic issues of which companies should be aware. The case history of B&Q outlines the development and implementation of supplier auditing. Countrywide Holidays undertook a thorough Environmental Audit and pledged their financial support to conservation projects—actions which they are using as valuable marketing tools. Peter Lane Transport illustrates Greener Logistics at work and a corporate response to the environmental challenge. The record of the Ethical Investors Group serves as an example of Greener Pricing. Eco-sponsorship is the subject of the second communications case history, which looks at the work of the Green Business Service, sponsored by BP. BT have introduced internal communications to capture the enthusiasm and commitment of their employees in their green drive.