ABSTRACT
Globalization and technological development not only bring us closer to risk but also make us increasingly vulnerable and incapable of protecting ourselves from it. Meanwhile, the number of potential ecological, financial and public health hazards grows steadily. According to R. Robertson, globalization does not imply homogenization. On the contrary, it is a powerful process of relativization. Robertson’s world culture theory brings us to analyse the present and try to understand the various ideologies that seek not only to explain globalization but also to channel it in one direction or another. Globalization of the neoliberal sort reproduces the set of ideas, principles and values that have done most to help shape the world in which we have lived since the 1980s. Articulating the result of social and political dynamics such as those of the alter-globalization movement in a series of statements is not a straightforward task.
