ABSTRACT
This chapter focuses on a major movement happening in the fields of management and corporate citizenship and provides an insight into the range of exciting dialogues taking place across these fields and the discipline of design thinking. It outlines topics and key questions for a long-term conversation between corporate citizenship and managing-as-designing. Businesses everywhere are discovering the power and promise of design and increasingly managers and management schools are turning to architects, creative artists, graphic specialists, product designers, open source communities, nature's design genius and performing artists as inspired models for innovation, improvisational leadership and collaborative designing. Designers provide a methodology that all parties can embrace and a design environment conducive to innovation. An era of massive change is, therefore, an opportunity for magnified innovation. It is a call for a stepped-up human creativity at a scale and sense of purpose that represents a new order of magnitude.
