ABSTRACT
Mediolanum Bank, one of the leading retail asset management financial institutions in Italy, aims to boost its growth during the recession years by offering a new financial product –a high-return deposit account. A team of bank managers must solve multiple issues regarding the new strategy implementation. How will the new online product be taken by more than 5,000 of the bank’s independent financial consultants, the Family Bankers, who are the bank’s 104main gateway to its clients? Will the existing bank clients be irritated by not being offered the opportunity to access the high-return online deposit account? Should the bank launch the new project with a completely new brand and with a new legal entity?
Teams of six class participants each aim to solve these and other issues and prepare a master plan for the new strategy deployment and implementation. There appears to be a clash between the interests of the financial, marketing, sales, IT, HR and operations departments. The role play exercise, based on the case, will aim to explore the main challenges of the strategy implementation in a complex organization. Also, the role play may represent an excellent basis on which to test in practice the various facets of team dynamics and decision-making.
