Introduction

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book proposes a corporate social responsibility (CSR) calculus aimed at helping managers make better decisions with regard to having real impact according to the specific context. It explains the prevalence of a strategic and centralized approach to CSR among Multinational Corporations (MNCs) in developing countries which marginalizes genuine development and reduces the opportunity to respond to the concerns of local communities. The book also explains how MNCs seem to go about their business in developing countries and implement CSR programs without consultation with indigenous groups and other salient stakeholders. It highlights key recommendations for taking development-oriented CSR forward. The book focuses on a case-in-point by examining the Brazilian bank Itau. It addresses the specific and pressing needs of local communities such as water solutions, agricultural solutions and educational facilities.